Expansion of Pullman Brand to be Major Future Focus
Accor has completed the purchase of the Mirvac Group’s hotel interests in Australia and New Zealand.
As a result of the acquisition, Accor will add a total of 43 hotels across Australia and New Zealand.
Accor has been working with the Mirvac Group to ensure a systematic integration of the hotels into the Accor network. In the first phase of integration, Sydney Marriott Hotel will be re-branded as Pullman Sydney Hyde Park this week and Sebel Newcastle Beach will be re-branded to Novotel Newcastle Beach in June.
The previously Mirvac-managed Sydney Marriott Hotel will receive a $7 million refurbishment to align the hotel to Pullman’s five-star standards. The major refurbishment program will include renovating all remaining rooms as well as significant upgrades to the hotel’s lobby and public areas.
While the majority of Mirvac’s hotels will remain under their existing brands – Quay West Suites & Resorts, Sea Temple, Sebel Hotels, Resorts & Residences and Citigate Hotels – in the short term, a major priority for the integration will be to re-brand a number of the hotels under Accor’s upscale Pullman brand – one of Asia Pacific’s fastest growing five-star brands.
With the takeover of Mirvac’s hotels, Accor’s network in Australia and New Zealand will grow to some 240 hotels representing 32,000 rooms. It also makes Accor the first group in the Asia Pacific region to exceed 500 hotels. The deal particularly strengthens Accor’s position in the upscale sector, in Australia and New Zealand, building on Accor’s current leadership position in the mid-scale and economy sectors.
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