David Kong, president of Best Western International, will be visiting Australia in June to launch the first Best Western Premier in Australia.
The soon-to-be opened Best Western Premier Hotel 115 Kew, on Melbourne’s outskirts, is Best Western’s move into the upscale business hotel market.
Best Western Premier properties offer a superior level of service, style and quality for business and leisure travellers. The Premier hotel type joins Best Western Plus and Best Western, as part of Best Western’s descriptor strategy, ensuring travellers can choose the right hotel for their trip.
“Descriptors enable better navigation of our large and diverse hotel portfolio, making it easier for business and leisure travellers to know which type of Best Western hotel is right for them,” said David Kong, president and CEO of Best Western International. “We are excited to bring all of our offerings to Australia in the future.”