Tassie to Save Mainlanders

Tourism Tasmania has launched a two- month campaign to get locals to encourage interstate friends, colleagues and relatives to holiday in Tasmania.

The campaign Save a Mainlander is timed to coincide with the four episodes of the popular reality TV show Masterchef that were filmed in Tasmania and will air this week.

The Save a Mainlander campaign uses a fun, quirky website to inspire locals to invite their mainland friends, relatives and colleagues to take a holiday or break in Tasmania.

“I want all Tasmanians to get behind the new campaign and go online to and do their bit to invite their mainland friends and relatives to holiday in the state,” minister for tourism Scott Bacon said. “Every mainland friend, colleague and relative they invite puts them into a competition to win daily prizes of experiences provided by local tourism operators.

“This is a tongue-in- cheek way of reminding people who live interstate just how amazing our island state is,” he said.

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