Hard Rock to expand hotel business

The Hard Rock Cafe franchise, famed for its rock’n’roll memorabilia, is expanding its reach into hotels and casinos – but its chief executive says the brand will remain “special”.

Hard Rock’s Hamish Dodds said, “We want to have a few very special locations, and keep it special.”

The first Hard Rock Cafe opened in London in 1971 and in the 1980s the company expanded globally. It now has more than 175 venues across 53 countries.

The company is now expanding from its café base into the hotel and casino market. It already has 10 hotels – six with casino facilities – across the US, Asia and Latin America but is yet to establish a hold in the European market.

The franchise is famous for its large music memorabilia collection, consisting of more than 70,000 pieces rotated through its restaurants. Some of the company’s musical treasures include Jimi Hendrix’s Flying V guitar, John Lennon’s handwritten lyrics to Help and one of Madonna’s classic bustiers.   

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