Holiday Inn takes on Paramatta hotel

AccomNews Wednesday, August 29, 2012

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A ten-year franchise agreement between Australia and NZ International Investment Group P/L and InterContinental Hotel Group will see the Clarion hotel rebrand as Holiday Inn Parramatta on 18 October.

ANZIIG purchased the hotel in August 2010 and entered a franchise agreement with Choice Hotels to convert the property from a Courtyard by Marriott into a Clarion hotel.

The property incorporates an all-day dining restaurant, bar, seven meeting rooms totaling 371m² of function space, a heated outdoor pool, business centre and parking for 220 vehicles. The hotel is in the midst of a refurbishment program in which all guest rooms and public areas have already been upgraded.

Parramatta has a working population of more than 90,000 and is close to business hubs at Sydney Olympic Park, Norwest and Rhodes. It’s also central to leisure attractions at Sydney Olympic Park, Sydney Showgrounds and Rosehill Racecourse.

The agreement to bring Holiday Inn to Western Sydney coincides with the brand’s 60th birthday, and following the $US1 billion investment into revitalising the ubiquitous brand here and around the world.

Parramatta will be a feather in Holiday Inn’s cap, particularly given the NSW government’s strong focus on growing the city as a key commercial centre of Sydney,” said IHG Australasia regional director of operations, Bill Edwards. “This is a high-quality property that will prove an excellent example of the Holiday Inn brand, with a solid offering for our many corporate and MICE clients and Holiday Inn’s sporting partnerships that will also immediately appeal to our leisure guests. We’re confident our expertise, systems and the Holiday Inn brand will be an asset for this hotel.”

ANZIIG representative and hotel manager, Yesh Mudaliar said Holiday Inn will deliver return on investment into the asset and increase the hotel’s share of business in western Sydney.