New boutique collection wants members
A new portfolio of independently owned and branded boutique hotels and resorts in the Asia Pacific region by SilverNeedle Hospitality.
Called SilverNeedle Collection, it is a group of exceptional independently owned and branded luxury boutique hotels, each carefully selected for their uniqueness and attention to detail. Every hotel featured is distinguished by offering guests unique and authentic experiences in special and desirable locations where service excellence comes as standard.
And it is looking for new properties to join the collection from Australia.
The SilverNeedle Collection debuts with three distinctive properties in South East Asia: 137 Pillars House – Chiang Mai, Riva Surya – Bangkok and Kiridara Luang Prabang – Laos.
Every hotel that features in the SilverNeedle Collection will offer services that define memorable guest experiences – authentic destinations, an optimum sleep and shower experience, distinctive food and beverage options, seamless communication and concierge services, an entrepreneurial management that is adaptive, intuitive and responsive with excellent service at all levels.
Iqbal Jumabhoy, MD and group CEO SilverNeedle Hospitality said, “As owners ourselves, we recognise the requirements and different business cycles within the independent boutique hotel sector in the Asia Pacific region. It is with the foundation of this understanding that we have identified the need for a platform like SilverNeedle Collection. Flexibility is key to the way we operate. From pre-opening to post-opening and beyond, owners can choose from a selection of operational and management services offered by the SilverNeedle Collection. We can effectively tailor solutions according to their specific needs while connecting them to our powerful sales and marketing platforms including our Global Distribution Network code ‘SD’ and booking engine platforms thereby maximising the potential of each individual hotel while continuing to retain their unique identity.
“We are well on track to reach our goal of fifteen hotels under the ‘SilverNeedle Collection’ banner in the Asia Pacific region by 2016.”
AccomNews is not affiliated with any government agency, body or political party. We are an independently owned, family-operated magazine.
