Art Series introduces the late, late checkout
Melbourne’s Art Series Hotels is to allow guests to check out hours or even days late in a new campaign for the chain created by Naked Communications.
The campaign is for Art Series’ quiet Christmas period and follows on from the Steal Banksy campaign.
|Will Deague, the CEO of Art Series, said, “We think hotels keeping the rooms vacant is a bit of a waste. If people are not using them, why not let guests stay longer – even if it’s a few days. Naked has developed a genuine product innovation we’re extremely excited by. We’re rolling it out over summer – and then we’ll see how we go, with the aim to introduce the product during quiet times of the year”.
Adam Ferrier, of Naked, said, “The hotel in effect is giving away something of value to the consumer – late check outs and free overnight stays, while at the same time it doesn’t cost the hotel anything as its all unsold inventory.”
The Overstay Checkout operates between December 16 and January 13.
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