TA Reviews Ad Agency
Tourism Australia is reviewing its advertising agency relationships with a three-year deal in the offering from 1 July 2013.
The present agency is DDB Sydney, which produced the Mumbrella-award winning $4 million It’s like love campaign.
Tourism Australia has confirmed the start of a competitive tender process for its global creative services account. The national tourism agency is required under Australian government procurement rules to periodically review its agency partners to ensure the best service, value and fit with the marketing objectives and goals of Tourism Australia.
The successful agency or agencies will be selected through a competitive tendering process and will provide Tourism Australia access to their creative services over the next three years, proposed to commence on 1 July 2013. Services covered by the contract include both traditional and digital advertising.
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