Hotels prepare for boom in bookings for Ashes

With an estimated 37,000 international visitors heading to Australia for the Ashes test series this time next year, tickets to the matches aren’t the only things in high demand.

Australia is set to battle England on home soil for the Ashes, with the first test starting at The Gabba in Brisbane on November 21, 2013 and the fifth test finishing in Sydney on January 7, 2014. The five Test series is expected to be a boom for local tourism operators.     

According to Metro Hotels’ chief operating officer, George Bedwani, the group has already experienced a huge demand for hotel accommodation in all cities where the tests are being held.

“Metro Hotels’ in Perth, Brisbane, Melbourne and Sydney started receiving bookings from both agents and individuals as early as the day after England regained the Ashes in the 2010/2011 series,” he said. “Bookings are already extremely strong, especially group bookings, despite the series not commencing for another 12 months.”

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