WA parties commit to tourism spending
The Australian Hotels Association (WA) has welcomed the tourism policy announcements by WA Liberal and Labor parties to increase investment in Western Australia’s tourism and hospitality industry marketing.
The Liberal party has committed to spend an additional $24 million over four years for interstate marketing, and to develop a state-wide food and wine strategy. WA Labor has committed an additional $3 million for regional tourism organisations and an additional $7.5 million over three years for intrastate marketing.
AHA(WA) CEO Bradley Woods said every dollar spent on interstate marketing for Western Australia returns $14 back to local businesses.
“The Liberals commitment to spend an additional $24 million over four years on destionational marketing results in visitors spending an additional $336 million on more than just hospitality and tourism.
“Labor’s commitment of $3 million for RTOs is an important investment in WA’s regional tourism industry and will be welcome by local hospitality and tourism operators across the state.
“An integrated strategy to develop food and wine events state-wide combined with interstate marketing is the kind of support hospitality and tourism businesses have been calling for from the major parties,” said Mr Woods.
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