Japan chooses Aussie’s best 10
A new Japanese travel television show will air this week in Japan allowing Japanese audiences to vote on the top 10 tourism experiences in Australia’s most iconic destinations.
Best 10 Experiences in Australia Ranked by Japanese! will show Japanese celebrities experiencing the best of Sydney, Cairns, the Gold Coast and Uluru, in a four part series produced by BS Asahi, one of Japan’s leading multi media companies.
Tourism minister Gary Gray said the project is designed to increase the impact of Tourism Australia’s marketing to Asia consumers. “The show will allow Japanese consumers to discover Australia through the eyes of well known Japanese celebrities and give them the opportunity to vote for their favourite experiences over four, hour long episodes.”
The program will promote Australian holiday experiences to the Japan tourism market, where arrivals figures to Australia are on the rise.
“Japan remains a very important market to Australian tourism – it is our sixth largest inbound market and worth $1.5 billion to our industry in 2012,” Mr Gray said.
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