Mobile devices are taking the on line accommodation market by storm with a spectacular increase in the number of customers using mobile devices to book accommodations.
Booking.com, the largest brand in the global on line accommodation sector, has seen the total transaction value of mobile hotel bookings rise from $1 billion in 2011 to over $3 billion in 2012.
“Booking.com’s mobile apps for Android, iOS, and Windows 8 devices have been downloaded more than 20 million times over the past three years,” says Booking.com CEO, Darren Huston. “Our customers want the same, simple and seamless booking experience that we developed for the desktop on all their devices — and we’re making sure they get it. Once they are signed into their accounts, all their credit card details, searches, favorites, and booking information will be securely accessible from the cloud. This allows our customers to book faster and have all their important information readily available, whether they are at home, in the office, or on the move.”