Gray launches widget solution

Federal tourism minister Gary Gray has launched a new online booking tool to improve the capability of Australian tourism businesses to service customers online.

The Australian Tourism Booking Widget is a government initiative for all sectors of the tourism industry to help them capitalise on visits to their websites by providing an easily accessible booking and payment facility. The widget will provide tourism operators with a basic system providing a real time booking and payment solution through the operators’ own websites and Facebook pages, as well as helpdesk services.

“The challenge for the Australian tourism sector is converting potential visitor interest into a booking,” Mr Gray said. “This widget aims to fix this by getting more of our tourism operators online for bookings and payments – and help them grow their businesses, particularly in regional areas where online facilities may be the only channel for operators to directly engage with their customers.

“The Australian government provided $500,000 to the Australian Tourism Data Warehouse to fund the project. The initiative is part of the Tourism 2020 strategy to increase tourism expenditure from $70 billion to $140 billion by the end of the decade.”

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