Hundreds of booking engines on board for TripAdvisor service
Over 135,000 independent hotels and B&Bs will be able to benefit from TripAdvisor Connect, a new platform coming soon for independent hotels and B&Bs. TripAdvisor has announced that 210 Internet booking engines have signed up in anticipation of the site’s online platform scheduled to launch later this year.
Initial commitment from Internet booking engines means that more than 135,000 hotels and B&Bs worldwide will be able to participate in Hotel Price Comparison on TripAdvisor.
Initial commitment for TripAdvisor Connect has exceeded company expectations, with booking engines from 48 countries already on board. The announcement has also generated interest from industry opinion leaders.
“We’re delighted to have such an international range of Internet booking engines on board for the launch of TripAdvisor Connect. The enthusiastic response from over 200 Internet booking engines from 48 countries shows that they realise this will be a powerful new way for their clients to generate incremental bookings,” says Jean-Charles Lacoste, TripAdvisor’s vice president of direct connect solutions. “We anticipate signing up even more Internet booking engines over the next few weeks and we look forward to enabling so many independent accommodation owners to generate new bookings.”
TripAdvisor has devised a tiered certification process for Internet booking engines to offer its clients:
• TripAdvisor Connect – hotels and B&Bs can bid for TripAdvisor meta search traffic
• TripAdvisor Connect Plus – hotels and B&Bs can bid for TripAdvisor meta search traffic and automate review collection efforts using TripAdvisor’s Review Express service, which will be integrated into the platform
• TripAdvisor Connect Premium – hotels and B&Bs can bid for traffic, automate review collection and track the results of their activity to measure their return on investment
Close to 90% of the committed 210 Internet booking engines will be TripAdvisor Connect Premium partners. TripAdvisor Connect will enable Business Listings subscribers to provide real-time availability and online booking to travellers researching on TripAdvisor via their booking engines.
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