Developments

Ascend moves into Victoria

Choice Hotels’ Ascend Hotel Collection is stepping up its global expansion with the announcement that Lindenwarrah at Milawa in north east Victoria, is joining the chain.

The announcement was made to industry insiders at the 19th annual meeting of The Lodging Conference in Phoenix, Arizona.

Lindenwarrah offers 40 individually decorated, spacious guest rooms, including two spa suites. With king size beds, intimate lighting, high ceilings and modern furniture, all rooms at the Milawa estate have floor to ceiling windows with European style shutters and either a first floor shared balcony with vineyard views or ground level access to the gardens and soothing water features. It specialises in weddings and conferences.

Ascend Hotel Collection is a portfolio of upscale independent hotels with rich local character. With its latest addition, the group now has 108 properties in North America, Europe, the Caribbean and Australia.

Since the beginning of this year, Ascend Hotel Collection has opened 38 hotels, many in top business and leisure destinations like Napa Valley, Miami and Cape Cod. Newly signed agreements call for continued growth during the next two years internationally and in key domestic markets, including New York City and the Caribbean.

Members of Ascend Hotel Collection maintain their individuality while being able to leverage Choice Hotels International’s robust global distribution, sales, marketing and technology platforms. Member hotels also benefit from Choice Privileges, one of the industry’s fastest growing guest loyalty programs.

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