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Choice targets sports groups

Choice Hotels Australasia has announced the launch of its new grassroots travel program, Choice Sports that enables sporting clubs throughout Australia and New Zealand to receive a discount on the best available rate for accommodation.

In addition, for each booking made, a commission is paid back to the registered club, providing an additional revenue stream for the organisations.

The new initiative will provide sporting clubs with discounted rates when making group accommodation bookings for team travel around the country. Additionally, Choice Sports provides a discount to club officials and family members who often travel to watch their relatives compete.

Clubs including Little Athletics Australia, Football Federation Victoria, WA Institute of Sport and Swimming South Australia have already signed up to the new program and with more than 30,000 sporting clubs dotted throughout Australia, it’s an offer that can help alleviate the ever increasing cost of running and maintaining a sporting club.

Aileen Cobern, CHA’s general manager sales & marketing, said the launch of the Choice Sports program opens up a whole new market for the hotel group while also assisting clubs to better manage their accommodation costs. “We are proud to support Australia’s vast network of sporting clubs through the new Choice Sports travel program. With 230 Choice hotels to choose from across the country, we hope this new incentive will help ease the financial burden on clubs as well as allow them to travel more regularly.

We are delighted to be in a position to support grassroots sporting organisations as they play such a critical role in local communities throughout Australia,” said Ms Cobern.

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