Developments

Ascott opens second Citadines-branded residence in Australia

CapitaLand’s wholly-owned serviced residence business unit, Singapore-based The Ascott Ltd has launched its second Citadines Apart’hotel in Australia. The new Citadines St Georges Terrace Perth has opened following an $5.1 million and five-month refurbishment of the former Somerset St Georges Terrace Perth.

Located in the centre of the vibrant city of Perth, Citadines St Georges Terrace is the perfect home-base from which to experience modern city living in Australia. Upon entering the main lobby, guests experience a welcoming oasis of calm. A collection of contemporary art pieces by local artists Nick Stratham and Kyle Hughes express the energy and verve that Perth has to offer and are featured in the lobby and apartments. Inspired by Perth’s skyline and bustling nightlife, the designers used a dark grey base with pops of crimson or yellow to bring the perfect marriage of calmness and contemporary chic into the property’s 85 studio and one-bedroom apartments.

To complement the new look, Citadines is located in the heart of Perth’s business district, the perfect position for doing business in the city. Its prime location is within walking distance to art galleries, restaurants, bars, department stores and many quality boutiques at Murray Street and Hay Street Malls. To complete the picture perfect setting, the property is just a street away from the Esplanade that overlooks the Swan River.

Citadines St Georges Terrace Perth is the second Citadines-branded property in Australia after the award-winning Citadines on Bourke Melbourne which opened in 2010.

Kenneth Rogers, Ascott’s regional general manager for Australia and Indonesia, said, “We have rebranded Somerset St Georges Terrace Perth to a Citadines to cater to the growing demand from savvy independent travellers in Australia who value the flexibility to choose the services they require to personalise their stay. Our Citadines on Bourke in Melbourne which is popular among these travellers has been performing well with occupancy of over 80%. Bringing Citadines to Perth will enable us to strengthen our foothold in the city as demand for serviced residences remain strong from the resource and mining sectors.”

Ascott acquired the established Citadines chain of Apart’hotels in Europe in 2002 and brought the brand to Asia-Pacific in 2006. With the launch of Citadines St Georges Terrace Perth, there are 61 Citadines-branded properties in key cities around the world. In the next few years, Ascott is scheduled to open 17 more Citadines properties in China, India, Indonesia, Malaysia, the Philippines, Thailand, Saudi Arabia and Germany.

Besides Citadines St Georges Terrace Perth, Ascott operates Citadines on Bourke and Somerset on Elizabeth in Melbourne and Somerset on the Pier and Somerset on Salamanca in Hobart, in Australia.

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