Accor Loyalty Program Enhanced

Only five years after it was launched, Le Club Accorhotels, Accor’s global loyalty program, already boasts over 15 million members. This month, Accor unveils an even more generous program that rewards the group’s most loyal customers at 2700 hotels around the world, from luxury to economy.

New benefits include more points earned per stay, increased flexibility to use points and a host of exclusive privileges. This announcement comes hot on the heels of Accor’s re-launch of the program in October last year that included upgrades to member benefits including free internet for Silver members and above.

The new Le Club Accorhotels point earn rate has increased and loyalty guests will now earn more points for every eligible stay depending on current membership status. For example, a Classic member staying at Novotel Sydney Brighton Beach or The Menzies Sydney will now earn 2.5 points compared to 2 points for every dollar spent.

These new points earn rates means that it is now quicker for Classic members to reach Silver status and therefore enjoy more benefits of being part of Accor’s loyalty program.

At the other end of the membership tier, Platinum members will earn 4.4 points compared to 4 points previously. In addition to earning points faster, members have the flexibility of redeeming a voucher or booking with points online at hotels such as Sofitel Gold Coast Broadbeach and Sofitel Brisbane Central.

Deputy chief executive officer, Vivek Badrinath, comments, “When guests arrive in an Accor hotel, they expect to be recognised and rewarded for their loyalty. They attach a lot of importance to the tailored service we provide. Developing our customers’ loyalty is key to creating a preference for our brands at a time when the digital revolution allows us to go further in adapting our welcome to their expectations.”

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