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Experienced hands to help re-invigorate Stars

Star Ratings Australia has confirmed a high profile industry advisory board, comprising representatives from peak industry associations and respected accommodation and media professionals.

“The calibre of our industry advisory board speaks for itself,” said GM Damien Hanger:
• Richard Munro – Accommodation Association of Australia
• Gary O’Riordan – Australian Federation of Travel Agents
• Trevor Rawnsley – Australian Resident Accommodation Managers Association
• Liz Pryor – Hosted Accommodation Australia
• Stuart Lamont – Caravan Industry Association of Australia
• Dean Dransfield – Dransfield Hotels & Resorts
• Julian Clark – Lancemore Group
• Quentin Long – Australian Traveller

The advisory board will work with Star Ratings management and the Australian Auto Clubs to help re-invigorate the independent accommodation rating scheme. In particular, they will provide strategic advice on key elements of management’s new direction for Stars, such as the model to incorporate consumer ratings and reviews; the development of the scheme to support best practices in asset management; and to increase the value of the Stars for operators and consumers alike.

As owners of the scheme since the 1950s, the Australian Auto Clubs have also been heavily involved in management’s plans over the past six months and a dedicated steering committee is made up of senior executives: Brian Evans (CEO, NRMA Travel), Duncan Elliott (GM, RACV Membership), Michael Stone (GM, RACQ Commercial Products), Michael Leary (GM, RAC Travel & Tourism), Tom Griffiths (GM, RAA Sales & Marketing) and Adrian Sampson (GM, RACT Tourism).

“The support we have received from our owners, the Australian Auto Clubs, as well as important industry leaders has been unprecedented,” added Hanger. “We are under no illusion that there is a lot of work to do to re-invigorate the scheme, but we are encouraged by the willingness of such respected and qualified professionals who have lent their support to help focus our efforts.”

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