IHG signs franchise agreement for 245-room Holiday Inn Express in Adelaide
The hotel will mark the third of 15 Holiday Inn Express hotels that will be developed across Australia by 2025 under a master agreement between IHG and Pro Invest.
Sydney and Brisbane will house the first two hotels, set to open in 2016, while the Adelaide-based hotel will be located in the city’s CBD.
Karin Sheppard, IHG’s Chief Operating Officer, Australasia, Japan, Korea & Asia, Middle East and Africa (AMEA) Franchising: “The site is exactly the right location for the Holiday Inn Express guest and hits our strategy of bringing the brand to key Australian cities.
“We know the domestic market will respond extremely well to this fresh and exciting brand and having a Holiday Inn Express in the CBD will be key as the increase in air connectivity between Adelaide and other key Asian cities continues. The hotel will open in 2018 following the launch of the brand in Sydney due to take place early next year.”
Pro Invest Group CEO Ronald Barrott added: “Together with IHG we are progressing very well in securing strategic, in-demand locations to develop Holiday Inn Express hotels. Adelaide in particular has seen some excellent occupancy in recent years and we are pleased to have secured this prime location in the city’s CBD for the third hotel in our portfolio.”
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