Could pop-up hotels be the next big accom trend?

Dutch company Flexotels has invented collapsible hotel rooms equipped with bathroom facilities that could be taking over the festival and event market next summer.

The fold-out rooms have a shower, hot water heater, toilet and sink to provide event participants, visitors and personnel with more convenient shelter.

31 295 151005 - flexotels groep bovenAccording to a recent statement, CEO Hubert von Heyden responded to client demand for more comfort when designing the new features. As guests are requesting longer stays in the Flexotels, it makes sense for there to be sanitary facilities.

Mr von Heyden launched the innovative concept five years ago and having been gaining in popularity more recently.

“The collapsible Flexotels are rented at many major events all over the world with names like Relax Rooms, Sleep on Site or Summer Suites they provide a luxury accommodation to participants, visitors and personnel at music festivals like Lowlands, Rock Werchter, Rock Am Ring, the Sziget festival inHungary, Glastonbury at the UK and Millstreet in Ireland.”

Flexotels also has a strong presence at sports events like the 24h Le Mans, the Olympic Games in London and motor racing at Silverstone. The rooms are also increasingly used for B2B events. Flexotels already has 400 deployable rooms and expects its 25,000th overnight stay this year.

Mr. von Heyden said: “Flexotels fulfil three important demands that people at events share; they want to have a good night’s sleep, a lock on the door so that they can leave their things and they want to walk to the event site.

“Generally guests don’t mind to share joint showers and toilet blocks, but when staying at the event for a longer time, guests prefer more privacy and comfort. That is when you long for your own bathroom.”

Would you consider pop-up hotels a viable business model?


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