Low-cost airlines join forces with LGBT tourism body
Scoot Airlines, the long-haul carrier based in Singapore, is the latest to get on board with LGBT tourism, signing up as a member with lead tourism body, Gay and Lesbian Tourism Australia (GALTA).
Launched in 2012, Scoot has now expanded to offer 13 destinations (71 with partner agreements) flying from the Gold Coast, Sydney, Perth and Melbourne (from Nov 1 2015) to Singapore and into Asia, reaching destinations such as Bangkok, Hong Kong, Seoul, Tokyo, Osaka, Tianjin and Taipei.
General Manager, Dennis Basham said today that the airline is differentiating itself from other low-cost airlines by focussing on creating a sense of fun and inclusion.
“As a relatively new airline, Scoot brings a lot of enthusiasm and energy in connecting our guests with some great Asian destinations and we see the gay and lesbian community as a key audience.
“As frequent travellers with a tendency to take long-haul holidays to warm, beach destinations and countries with a rich, cultural landscape, the LGBT market is already choosing to fly with Scoot and our aim is to become the preferred airline.”
Mr Basham said that choosing to support GALTA was central to this objective and that he was excited about the future opportunities and being involved with the association.
“GALTA is a must to connect with if companies want to be serious about working with the LGBT travel market.
“The association is the key ‘go-to’ body for all the tourism marketing agencies in Australia and its close partnership with the international market via IGLTA (International Gay & Lesbian Travel Association) brings global connections,” he concluded.
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