SilverNeedle Hospitality Brings Sage Hotels to Australia

SilverNeedle Hospitality (SNH) has launched its new 4-star brand Sage Hotels at the former 138-room Grand Chifley Hotel in Adelaide.

With the brand promise of The Complex Made Simple, The Simple Made Special, Sage Hotels focus on guests’ desire for simplicity and convenience while delivering real value and responsive service.

Reception 1Y1A2486Guests of Sage Hotels will receive personalised service of a consistently high standard with staff trained and empowered to make decisions on the spot. “Service is one of the key pillars on which the Sage Hotels brand is built on,” said Mr Iqbal Jumabhoy, Managing Director and Group CEO of SNH.

“We also focus on Place – a home away from home– where there is a sense of familiarity with products and services, and Community where our guests can engage with us and enjoy a level of comfort that can only be experienced among neighbours and friends,” he added.

Sage Hotels guests will enjoy complimentary Wi-Fi in their rooms, mini bar offerings at prices comparable to those of local convenient stores as well as laundry services comparable to street pricing as part of SNH’s Fair Value Promise. SilverNeedle DreamWeave Sleep System is also available in all the higher floors at the hotel. All these combined make Sage Hotels an attractive and viable option for today’s modern nomads.

“We are honoured to be the first Sage Hotels property in Australia. It’s testament to the infrastructure development and confidence in the Adelaide tourism industry that SNH launched the brand in this city,” said Roger Law, General Manager of Sage Hotel Adelaide.

“Sage Hotels customers like to find everything just as they expect – no surprises, no fancy gadget, just a reassuring experience. This starts from the moment of booking right through to check-out. We are all about ease of use and the promise that the service will over-deliver to our guests’ expectations without being pretentious,” said Mr Law.

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