TripAdvisor adds new private feedback feature
TripAdvisor today announced an extension to Review Express that it claims will allow accommodation owners to encourage recent guests to complete a private survey and a TripAdvisor review.
The new feature is a free add-on to the popular Review Express solution, which has now been used by over 100,000 businesses. Using the private survey tool in conjunction with Review Express will help small and independent hotel and bed & breakfast owners to collect TripAdvisor reviews and private guest feedback at the same time.
According to its latest statement: “TripAdvisor consulted with property owners to develop a list of key elements on which hoteliers would want specific feedback from their guests. This allowed TripAdvisor to design a suite of questions hoteliers can choose from to build a customized guest satisfaction survey of up to seven questions. Once a guest responds to the survey, the responses are available for owners to view and download from the Review Express dashboard in the Management Centre, providing businesses with actionable insights on operations and performance.
“We know that both reviews and private feedback play an important role in helping hoteliers optimize operations and build customer loyalty,” said Minesh Shah, senior director, global hotel partnerships, TripAdvisor.
“This is why we worked closely with business owners to create a free tool enabling them to gather valuable guest feedback in a simple and efficient way. The private survey extension takes the Review Express feature to the next level, helping small and independent accommodation gain additional insights from reviews by asking targeted, specific questions to identify improvement opportunities.”
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