Agenda announced for Maximum Occupancy conference

AccomNews Sunday, September 27, 2015

0 2 minutes read

Maximum Occupancy is returning to Sydney with an even stronger program and exciting speakers!

Learn and get inspired by joining us for the one day conference featuring top local and international accommodation industry experts and speakers covering the latest trends, case studies, industry data and presentations that will show you how your property/s can create a plan to reach maximum occupancy month after month.

Agenda

Session and Panel Discussion topics include:

The State of the Industry
The latest industry outlook, trends, issues, rates and occupancy and investment forecast

Disruption
Hoteliers, disrupt before someone else does

Branding & Franchising
Is this the end of the independent hotel model?
Should I be part of a brand or not?
A keynote presentation followed by a panel discussion with some of Australia’s leading hotel groups, franchisors and independent hoteliers

Online Travel Agents
Friend or foe?

Innovation
Innovate, renovate… or die.

Star Power
An update from the industry’s leading accommodation accreditation program

Direct Bookings
How to regain market share & direct bookings from OTAs

Revenue Management
Finding Pockets of Gold in the Finer Detail
A panel discussion with some of Australia’s leading hotel Revenue Managers and experts

Hotel Booking Trends
Understanding today’s connected traveller to drive more bookings

Hotel GM Meet-Up
A meet of some of Australia’s leading hotel GM discussings current opportunities/challenges facing hotel managers, ever changing guest needs, training and staff retention, providing customer value and loyalty at each touch point

The China Market
Attracting the Chinese traveller and how to profit from it

Mobile
Be mobile-first or be dead last

Marketing
Why marketing needs to personal and dynamic and how it’s returning hoteliers an increase of 400% ROI on their marketing spend

Reputation Management / Reviews
It’s direct effect on your bottom line

Websites
The most profitable hotel websites revealed.

Email Marketing
Why it is still the most profitable marketing channel

Data Monetisation
Understanding the value of data you have at your fingertips and how to turn into $$$ and ongoing guest loyalty

Social Media
How to get $1,000,000 in ten minutes using social media

Channel Distribution
Trends, facts and must haves if you want a global audience

Technology
Leveraging the countless opportunities to drive bookings

Speakers
Key speakers include both international and Australian industry thinkers and leaders including speakers from ResNet, Google, TripAdvisor, Facebook, Uber, Booking.com, Deloitte, RateGain, Hotel Tonight + many more!

See the list of speakers here with more keynote speakers to be announced shortly:

• Jagoda Sobolewska, Senior Travel Industry Analyst, Google
• Paul Nahoun, Client Partner, Facebook
• Danielle Pagano, Key Account Manager, TripAdvisor
• Mike Abbott, General Manager, Uber
• Julian Clark, CEO, The Lancemore Group
• Bryon Merzeo, Tourism Consultant, Deloitte
• Stefan Cordiner, Asia Pacific Director, HotelTonight
• Alberto Yates, Hotels Regional Manager, Booking.com
• Tony Gauci, General Manager Brand, Quest Apartment Hotel
• Benjamin Weinmann, Manager for Hotel Distribution, Amadeus IT
• Steven Gargano, General Manager, Cambridge Hotel; Abey Hotel; ADGE Hotel
• Saahil Mehta, Co-Founder and Managing Director, ResNet World
• Damien Hanger, General Manager, Star Ratings Australia
• John Berenyi, Managing Director, Bergent Research
• Kamesh Shukla, Senior Vice President, RateGain
• Luke Moran, Group Director of Revenue and Distribution, Mantra Group
• Melissa Kalan, Director, Australian & NZ Revenue Management Association
• Adrian Caruso, CEO & Founder, Fastrack Group