SiteMinder appoints global head of sales

The global hotel industry’s leading cloud platform, SiteMinder, has appointed Kevin O’Rourke its new executive vice president of global sales.

The appointment will see Mr O’Rourke responsible for driving the sales behind the company’s go-to-market strategy as well as its expansion into new markets.

“We are thrilled to welcome Kevin O’Rourke to the SiteMinder family. Kevin brings a strong track record of enhancing the sales functions of large, dynamic organisations, as well as a passion for the industry in which we operate,” says Mike Ford, co-founder and managing director at SiteMinder.

“Kevin’s knowledge of the travel industry will be an asset to our current and future customers as they navigate through the increasingly-complex challenge of selling and marketing their rooms on the web, and the various revenue opportunities that ultimately brings. We look forward to seeing continued success within our existing markets – and, indeed, exploring other markets globally where our technology can help local hotels – under his leadership.”

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