TripAdvisor launches free analytics dashboard for accommodation providers
TripAdvisor has announced the launch of the Review Performance report – an online analytics dashboard available for free to all registered businesses on the site.
Designed based on user feedback, the new dashboard provides registered business owners with insights and trend data about their reviews, ranking and competitors in an interactive online display. The Review Performance report analytics are designed to help businesses easily monitor and maximise their presence on TripAdvisor.
“According to the recent research conducted by Atmosphere Research Group[i] in partnership with TripAdvisor, highly engaged businesses[ii] get more visibility, have higher popularity rankings and receive more booking enquiries through TripAdvisor. In fact, highly engaged hotels receive almost four times more page views and are on average 63% higher in popularity ranking than non-engaged hotels,” said Minesh Shah, senior director, global hotel partnerships, TripAdvisor.
“The Review Performance report has been designed to make it is easier for businesses to engage with their TripAdvisor listing and their guest feedback,” continued Shah. “What makes this new dashboard so valuable for registered business owners is that it automatically aggregates performance trends and presents them in an easy-to-digest display, placing valuable learnings at their fingertips to help them drive engagement and optimise their presence on TripAdvisor.”
Review Performance report features:
- Free and available to all registered businesses in all languages across all points of sale
- Data is viewable in weekly, monthly or quarterly displays
- Owners can build and modify up to 10 competitor sets
- Ability to compare reviews and rankings with their competitors over time
- Consolidated performance information in one easy-to-use dashboard
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