News In Brief

Wyndham joins TripAdvisor instant booking marketplace

The hotel group announced it has extended its partnership to add it’s inventory to the TripAdvisor instant booking platform.

Starting this year, travellers shopping for hotels on TripAdvisor will be able to book Wyndham Hotel Group properties.

“With a shared focus on mobile growth and providing a better way to engage guests who are looking for a fast, convenient way to book their hotel stay, TripAdvisor’s instant booking platform complements our overall distribution strategy,” said Josh Lesnick, executive vice president and chief marketing officer at Wyndham Hotel Group.

“This additional, cost-effective distribution channel not only puts our 15 iconic brands in front of the right guests, but allows us to create a direct relationship with them before and after their stay.”

The TripAdvisor instant booking platform is now available to all U.S. and U.K. users on desktop and mobile with other international markets to follow.

Hotels available through TripAdvisor’s instant booking platform feature a prominent “Book Here” button, allowing users to easily complete their reservation with any Wyndham property available on TripAdvisor. The transaction and customer care are provided by Wyndham Hotel Group’s best-in-class customer care team.

“Wyndham Hotel Group is a longtime and valued partner and was one of the first companies to incorporate TripAdvisor traveler ratings into their websites globally,” said Robin Ingle, senior vice president, global sales, TripAdvisor. “Adding their more than 668,000 hotel rooms across 71 countries to our instant booking platform expands our relationship and empowers more travellers to conveniently book the perfect hotel on TripAdvisor.”

Rosie Clarke

Rosie Clarke is managing editor at Multimedia Publishing.

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