Study ranks hotel chain loyalty programs
Wyndham Rewards has been named the number one loyalty program according to a new study.
Research analyst Alina Comoreanu said in the report: “We compared the rewards programs operated by the 12 largest U.S. hotel chains in terms of properties owed using 21 key metrics, including point expiration policies, the presence of blackout dates, brand exclusions, rewards value and more.
These metrics collectively speak to each program’s expected value for travellers with three different hotel spending profiles: Light ($487 per year), Moderate ($779 per year), and Heavy ($1,461 per year).”
The 2015 report entitled Best Hotel Rewards Program was carried out by CardHub and said: “Roughly 18% of frequent travellers become loyal to a given hotel brand primarily because of its rewards program, according to Deloitte, and the average Millennial business traveller is actually willing to pay an extra $41 per night to stay at a hotel that belongs to his or her loyalty program.
“What’s more, hotel chains reap an average of 50% more revenue from customers who belong to their loyalty programs than those who do not, according to a study from the Center for Hospitality Research at Cornell University.”
The study ranked Wyndham Rewards as the best hotel loyalty program for travellers of all spending levels, followed by Drury Gold and La Quinta while Starwood Preferred Guest was ranked the worst program for all spending levels.
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