TripAdvisor Community Awards honour world’s top reviewers

AccomNews Sunday, January 17, 2016

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TripAdvisor announced the winners of its first annual TripAdvisor Community Awards, dubbed “The Ollies” after the TripAdvisor mascot Ollie the Owl.

The Ollies recognise the individual TripAdvisor members who made the most contributions to the site in 2015 across eight different award categories, with awards given to travellers at a world, continent and country level.

A total of 82 travellers received awards, drawn from a community of more than 90 million TripAdvisor members. Globally, Hugo Schierling from Argentina was named as the world’s Review Contributor of the Year, having submitted more than 1,500 reviews in 2015, while Simon-Pierre Vullierme from France earns the World Traveller of the Year accolade, given to the one TripAdvisor member worldwide who reviewed experiences in the most countries over the past year.

“Consumers can book their trips confidently on TripAdvisor thanks to the advice millions of travellers have shared on our site,” said Barbara Messing, chief marketing officer for TripAdvisor, “We have launched the Ollies to give a deserved spotlight to those individuals who made the most contributions in 2015, and to celebrate their efforts to improve the travel experience for others around the world.”

The longest TripAdvisor review of the year was 13,047 words long, and here are five more surprising facts:

1. 6,124 reviews were posted of the Flamingo Las Vegas Hotel & Casino – making it the most reviewed hotel in the world last year.
2. The most reviewed attraction in the world was the Eiffel Tower – with over 23,000 reviews.
3. Cafe Du Monde in New Orleans received the most reviews of any eatery in the world – 4,984 in total.
4. On average, Japanese travelers posted at least 9 reviews each on TripAdvisor in 2015 – proportionally more than any other nationality.
5. South Korea saw the biggest growth in TripAdvisor reviews of any country in the world.