AccorHotels brings Chinese New Year to its properties
With visitor arrivals from China growing at an exponential rate, AccorHotels has decided to celebrate the ‘Year of the Monkey’ at over 50 AccorHotels across the country from February 8.
The two week festival will see AccorHotels, from ibis to Sofitel, decorated with tea stations, red lanterns, monkey paraphernalia and floral displays. Many hotel teams will dress in traditional costume and give out red envelopes with gold coins and various properties will host events for guests such as dragon dances and kids’ activities.
AccorHotels Chinese New Year celebrations are an extension of the Optimum Service Standards program which enable hotels to better cater for the growing Chinese inbound travel market.
Chief operating officer Accor Pacific, Simon McGrath, said: “Pleasingly the trend of strong inbound growth from Greater China continues, now surpassing one million visitors, and as a result we have seen a healthy increase in room nights, up by 12.9 per cent for year ending Dec 2015, versus 2014. One in eight Chinese travellers stay with us an average of 3.5 nights and that is across both major cities and regional areas.”
“We are dedicated to continually expanding our services for Chinese travellers and on top of our recent partnership with China Ready and Accredited to help facilitate additional staff training, we are set to re-launch our program in the coming months.”
The Optimum Service Standards program includes training for AccorHotels staff in cultural differences, Mandarin speaking staff, translated welcome kits, Chinese dishes included on menus and mini-bar products, Chinese location maps, newspapers and television channels. UnionPay is also accepted at 27 AccorHotels to enable guests to conveniently settle their room account with their domestic debit banking card.
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