What are the most popular amenities for travellers in 2016?

You’re probably aware of how price, travel reviews and a convenient location are of the utmost influence for travellers when they book a place to stay but how often do you consider the impact your small hotel’s amenities have?

It turns out that the majority of travellers cite amenities as being influential during the decision process.

• 77% of travellers say amenities are influential during the bookings process
• 98.4% of guests expect wifi in-room
• Travellers rank complimentary breakfast as the most valuable hotel amenity

Amenities to perfect

Free wifi

At a bare minimum, guests will expect free wifi in shared areas, although the bar is slowly being raised by the fact that more hotels are starting to offer free wifi in-room.


A breakfast brings many benefits to guests that accommodation providers may not initially think of. A satisfying breakfast adds ease and comfort to a guest’s stay, making it a far more pleasant experience overall.


Offering a free airport shuttle service could be the perfect way to entice guests to stay at your property. It also greatly incentivises booking direct over with an OTA, because you’ve added more value to your room package than what’s available online.

Rosie Clarke

Rosie Clarke is managing editor at Multimedia Publishing.

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