Expedia Accelerator Program latest OTA attempt to increase commission fees
The new program essentially gives properties the option to increase the visibility by paying extra commission to the OTA. The more that is paid, the higher the increase in visibility.
Understandably, news of this latest OTA development has angered many accommodation providers who have only just begun to maximise their profitability in spite of OTA commission fees.
Over the last few years, larger brands have been able to keep commission fees at bay by entering tough negotiations but independent properties have struggled.
If this program catches on it could begin a new trend among OTAs but only time will tell whether providers will participate.
While larger brands may be able to weigh up the financial pros and cons with a much larger marketing budget, independent providers will face a much more drastic choice.
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