Le Club AccorHotels awarded “best hotel loyalty program of the year” at Freddie Awards
For the second year running, Le Club AccorHotels, the AccorHotels group loyalty program, was named the best hotel loyalty program of the year in the Asia/Pacific/Middle East and in Europe/Africa at the Freddie Awards, considered the ‘Oscars of loyalty’.
“Being awarded at the Freddie Awards for the second year running is a great token of recognition for the Le Club AccorHotels loyalty program and for the teams: these awards directly reflect our guests’ satisfaction, which is an absolute priority to us. With more than 18,000 new members every day, Le Club AccorHotels has been significantly enriched in 2015 with new offers and exclusive advantages which, more than ever before, put guest recognition and service personalisation at the heart of the program” commented AccorHotels’ vice president customer experience and loyalty Emanuel Baudart.
Le Club AccorHotels also won awards in the following categories:
● “Best promotional campaign” in Europe/Africa and in the Asia/Pacific/Middle East for the generous May 2015 promotion, which allowed members to win up to €200 in points
● “Best customer service” in Europe/Africa thanks to the service center, which answers guests in 11 languages
Created in 1988, the Freddie Awards give loyalty program members an opportunity to vote for the airline and hotel chain programs that, in their view, offer them the best rewards. They vote online for their favorite programs in three geographical areas: Europe/Africa, the Asia/Pacific/Middle East and the Americas. This year, over 3.7 million voters cast Freddie Awards ballots.
Le Club Accorhotels is the group’s multi-brand loyalty program for Sofitel, Pullman, MGallery by Sofitel, Novotel, Novotel Suites, Mercure, ibis, ibis Styles, Adagio and Thalassa Sea & Spa, with more than 25 million members worldwide. Members are able to:
– Manage their preferences;
– Consult their bookings;
– Access their points history;
– Access personalised offers, private sales, preferential discounts of up to 10% of the public price;
– Benefit from all the advantages (welcome drink, upgrade…) offered to Le Club AccorHotels members based on their status.
Globally, Le Club AccorHotels has more than 24.6 million members (+36% growth). In Asia Pacific, this number has exceeded 6.85 million members, with growth in 2015 of more than 43%.
Highlights for Le Club AccorHotels members in Asia Pacific in 2015 included the launch of MyResorts to enrich members’ experiences at the group’s more than 100 resorts in the region; the launch of Frequent Flyer partnerships with both Qantas and Virgin; and the launch of a new financial partner with Mastercard, offering members access to exclusive VIP events including concerts and red carpet events such as the Cannes Film Festival.
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