News In Brief integrates Uber into mobile app has announced the integration of Uber into its mobile app, so customers can book an Uber to take them directly to their hotel.

This integration is powered by Button, a mobile economy app discovery platform, so customers using the Android app can now book an Uber in 30 different languages and in all countries that Uber operates in.

Customers staying at any of the hundreds of thousands of properties available through will see an Uber button appear in their app on the day their hotel stay begins, both on the homepage and in the reservation section. When a user taps the ‘Ride there with Uber’ button, their current location and hotel address is automatically pre-populated within Uber’s application. is a mobile app that has more than 50 million downloads. Dan Craig, senior director of mobile for brand explains: ‘At we pride ourselves on being at the forefront of mobile technology developments in the travel industry, so being one of the first OTAs to offer this Uber service is fantastic news. Like us, Uber are technology leaders in their field and together we’re making it easy for travelers to get to their hotel in a hassle-free way, so they can start their trip sooner.’

“We are always looking for ways to improve the end-to-end travel experience and now with the integration of Uber and through Button, exploring the world is even easier than ever,” said Chris Saad, head of product for the Uber Developer Platform.

“Button continually proves that the best way to build monetisable experiences is to think about the user first,” said Michael Jaconi, CEO and co-founder of Button. “By giving users access to the things they want when they need it most – in this case, a quick way to hail an Uber, and get to your hotel faster – Button opens up a revenue channel that delivers value for all parties involved including, and above all, the user.”

Rosie Clarke

Rosie Clarke is managing editor at Multimedia Publishing.

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