Developments

Top 5 trends in hotel design

Fresh brands, diffusion brands, footprint expansions – a buoyant new hotel pipeline is shifting the Asia-Pacific hotel landscape.

The increasing pressure on incumbent brands to compete for market share with fresh entrants offering new experiences combined with healthy occupancy rates is driving significant new development.

More and more, guests are seeking a bespoke experience and global brands are diversifying their offerings to meet that expectation. A design response that imbues the entire guest journey with a sense of place and culture is essential to building memorable experiences. The emotional journey is crafted before, during and after guest stays, starting from the online experience through to planning the next stay.

Accommodation is being rapidly redefined with new market players and concepts. Brand standards, reward schemes and the lure of a star rating have faded. Understanding the preferences of each individual guest has become key to retaining the advantage of a hotel stay. Hotels are increasingly capturing guest data to tailor guest experiences and provide the ultimate luxury – the elimination of problems.

Lobbies are the new social hub for guests and locals alike, with free wifi and seating to encourage a blend of co-working and socialising. Bringing the neighbourhood into the lobby and moving it away from a check-in only zone creates the sense of authenticity 21st century travellers crave. As an extra plus, it allows operators to optimise revenue opportunities through events, food and beverage offerings such as destination dining, and specialty retail.

The concept of a physical health and mindfulness narrative that extends from design of the physical environment to the range of services on offer responds to our current focus on wellbeing. Hotels are responding to the guest imperative of ‘going away to get well’ with a focus on features like natural light and views, fresh air, yoga mats in rooms, juice bars in the lobby, organic snacks, spa facilities and classes.

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