Top Parks secures eight new parks across Australia
Australian holiday park group, Top Parks has signalled its intention to target a bold growth strategy, securing eight new parks across Australia in the past six months and recently extending its national footprint into Tasmania and growing its presence in Western Australia and New South Wales.
Top Parks CEO Stuart Livingstone said: “We’ve been actively investing in the Top Parks brand over recent years with a focus on delivering strong returns for our members.
Top Parks unveiled a multi-million dollar rebrand of its consumer offering last year, introducing three park types in response to research showing people were wanting different experiences.
“We’re on the cusp of welcoming Top Park’s 100,000th member and that is a significant milestone for the business.
“Revenue from membership is up 30% year on year and we see excellent opportunities for continued growth, both in terms of our network of parks and our loyalty program.
“There were 11 million overnight caravan and camping trips undertaken throughout Australia last year, in addition to overnight stays in cabins and luxury villas, and that’s predicted to increase.
“We are focused on a new phase of growth, with clear projections for increasing our member park portfolio, our loyalty program subscribers and our total revenue,” Mr Livingstone says.
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