25hours Hotels and AccorHotels announce strategic partnership
25hours Hotels today announces that AccorHotels is acquiring a 30% stake in its capital, with the objective of accelerating the global expansion of the 25hours brand. 25hours is also expanding its internal development structures and establishing a creative laboratory for this purpose. AccorHotels will be a strategic partner of 25hours supporting its longterm growth.
Christoph Hoffmann, CEO of 25hours commented, “Loyal partners have supported our growth in the German-speaking market for the past ten years and we know also have the opportunity to conquer the world with a global partner. This strategic partnership represents a key milestone in our company’s historyand a new adventure we are looking forward to.”
Sébastien Bazin, Chairman & CEO of AccorHotels explains: “This alliance came about because we were immediately attracted by these individual, design-oriented boutique hotels that are a great workplace for urban nomads and an ideal starting point for outings into key cities. Through this partnership, AccorHotels is investing further in one of the fastest growing segments in the industry andenriching its offer to achieve scale in this segment. Today, we are going one step further in our strategy to be a global leader in lifestyle hotels.”
This transaction is subject to the regulatory approvals of the German and Austrian antitrust authorities.
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