News In BriefTourism

Disruptors – time for the Australian hotel industry to fight back

Join Ross Beardsell and Peter Hook as they discuss online travel agents and unregulated short-term accommodation operators. They’re challenging the Australian hotel industry and are likely here to stay.


How can Australian hoteliers mitigate against these challenges? Should they embrace these disruptors as opportunities? Ross Beardsell, Hotel & Project Development Services at JLL, and Peter Hook investigate the testing, and somewhat exciting, current state of the market.

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