Disruptors – time for the Australian hotel industry to fight back

Join Ross Beardsell and Peter Hook as they discuss online travel agents and unregulated short-term accommodation operators. They’re challenging the Australian hotel industry and are likely here to stay.

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How can Australian hoteliers mitigate against these challenges? Should they embrace these disruptors as opportunities? Ross Beardsell, Hotel & Project Development Services at JLL, and Peter Hook investigate the testing, and somewhat exciting, current state of the market.