New brand promotes the pioneering spirit of outback Queensland
Today Kinnon & Co launched a new tourism brand for its holidays and experiences. The ‘Outback Pioneers’ brand is designed to capture the essence of outback Queensland and its heritage.
Owner and present day outback pioneer, Richard Kinnon, said they are building a world-class brand that will help give the region a stronger profile so people realise there’s more to Queensland tourism than beaches, reef and rainforests.
“Our region of outback Queensland is somewhere people can come and discover Australia’s pioneering past and their own pioneering spirit,” Richard said.
“Our remoteness is what has shaped the adventurous, resilient spirit over the years and what makes it such a great destination to walk in the footsteps of pioneers and experience what life is really like under our huge outback skies.
“This is the third face of Queensland – rainforests, beach and our outback pioneer heritage.”
Richard stresses that the Kinnon family remains at the heart of the new brand.
“We’re not going anywhere. We’re all still working hard to give guests a genuine taste of the outback,” he said.
This new brand for a tourism business that started in response to drought – as a way for the family of graziers to subsidise their station – demonstrates the Kinnons’ continuing dedication to outback Queensland tourism.
“We started the business ten years ago to subsidise the outback way of life we love but then we got enthusiastic about sharing our life with visitors and creating something special for them here.
“We want to inspire our fellow Australians and our overseas visitors with the heritage of outback Queensland – and educate them on how important this land is to our country – and of course send them away with a smile on their faces,” Richard said.
AccomNews is not affiliated with any government agency, body or political party. We are an independently owned, family-operated magazine.
