New Aussie travel agency rebrand targets travellers over 50

Now known as Seniors Holiday Travel Team, the new branding has been designed to appeal to the ever-growing market of over 50s who are frequent travellers, both within Australia and abroad.

A proud Australian travel agency operating since 1998, founder and CEO, Perry Morcombe has been at the helm from the very beginning, and still has a real passion for the travel business.

“There are a lot of travel agencies that target younger demographics, but not too many that focus on travellers aged 50 plus,” explained Perry Morcombe. “Many of these businesses are only online, and we find that this simply doesn’t suit our customers. They still want to talk to a real person about their travel dreams. We have an experienced team of travel specialists located in Australia who chat one-on-one to our customers about their individual travel plans. You’ll never be redirected to an offshore call centre with us!”

“This world is meant to be explored and when you have time to do it, why wouldn’t you?”, said Mr Morcombe. “Our friendly travel experts will help you create your dream holiday, whether it’s on one of our hosted group tours, a tailor-made holiday, a cruise or maybe a combination of these. Many of our customers have travelled with us multiple times and some are like family to us now.”2

“We’ve enjoyed seven overseas holidays with Seniors Holiday Travel Team. They never leave a stone unturned and make sure everyone is enjoying their holiday experience,” said Alan and Barb, on Senior Holiday Travel Team’s exclusive Tulip Time River Cruise through the Netherlands, Belgium and Germany in 2016.

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