News
A new take on going local
Hotel Indigo has launched its new ‘Neighbourhood 15’ brand campaign, which casts a keen spotlight on the neighbourhood of each property – defined by being within a 15 minute radius from the doorstep.
By featuring local neighbourhood stars, the campaign aims to celebrate the neighbourhood stories that have been integral to each hotel’s personality and the relationship the hotel shares with the local community.
[pro_ad_display_adzone id=”15046″ align=”left”] The three-month multi-channel digital campaign launched on September 22, starting with a two-minute campaign film featuring the new Hotel Indigo Bali Seminyak Beach, the first Hotel Indigo hotel in a resort location. From October, a series of behind-the-scenes videos with the neighbours will feature commentary on the vibrant local neighbourhood. Insights uncovered from these personal stories and memories complement material on the content hub, serving as a repository of information for travellers to create their ideal travel itineraries with a focus on food, art, design and music, as they immerse themselves in the local culture and history of the neighbourhood.
Lara Hernandez, chief commercial officer, IHG, AMEA said: “Our neighbourhood forms the base of each Hotel Indigo DNA. In all our Hotel Indigo locations in this region, we are surrounded by colourful neighbourhoods that are full of vibrant and inspiring stories, and we wanted to really bring these to life with our new campaign. It is also a great platform that allows us the opportunity to contribute positively to the community, by supporting and giving back to our neighbours.”
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