Americans love Australia… as US tourism dives
Australia was named the top ‘hot’ international destination for American travellers in 2018 by a survey of United States Tour Operators Association (USTOA) members this month.
This news comes on the back of months of discussion about a ‘Trump slump”, as analysis from the US Travel Association. and data from the Commerce Department indicate a reduced spending cost of US$4.6 billion and lost 40,000 jobs since the president took office.
This new announcement was made at USTOA’s Annual Conference and Marketplace in Florida which Tourism Australia attended and held over 60 meetings with partners.
In discussions partners noted strong 2017 sales results for Australia and are expecting even stronger results in 2018. This matched the overall US market trend with 95 percent of USTOA members anticipating growth and two-thirds forecasting a boom year of anywhere from 7-10 percent higher in sales growth.
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