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New research reveals Australia is officially the eighth most beautiful country in the world!

Social media has become a great source of travel inspiration with more people scouring hashtags to find the picture-perfect location

A brand new study, conducted by travel experts at Titan Travel, has analysed Instagram data of some of the world’s most popular destinations, to reveal the most beautiful countries in the world!

Social media has shaped the way people interact with the world and has certainly impacted travel plans and expectations. Today many travellers turn to social media to find the perfect location for a short weekend, a relaxed holiday experience, or a big travel adventure.

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The data looked at the number of TikTok views and Instagram posts for the most visited cities and countries, also considered Google search trends for holidays to these destinations, and how these have changed over the last three years. 

Where did Australia rank?

Australia was also the 12th ‘most popular country destination’ with Melbourne and Sydney both featuring in the top 20 of ‘most popular city destinations’. 

And according to the data, Australia is officially the eighth most beautiful country in the world just behind Canada with India, Japan and Italy taking the top three spots.

Destinations crowned the most beautiful across social platforms…

Rank 

Country

No. of Instagram Posts

1

India

219,306,311

2

Japan

164,300,869

3

Italy

159,648,551

4

Indonesia

123,708,951

5

France

100,650,288

6

Mexico

94,855,736

7

Canada

80,365,370

8

Australia

75,324,491

9

Thailand

75,183,341

10

Turkey

74,819,851

India takes the top spot as the most beautiful travel destination, with more than 219 million posts dedicated to the country. Home to palm-fringed beaches on its southern coastline and the bustling metropolises of Delhi and Mumbai, India attracts visitors from all around the world, eager to experience its vibrant culture and rich history. 

Japan is the world’s second most beautiful travel destination, with the Southeast Asian country earning 164 million Instagram posts. Visitors to Japan can expect breathtaking natural beauty spots like the slopes of Mount Fuji, making it perfect for nature lovers. Its cities are also on the cutting edge of pop culture, with Tokyo’s Harajuku district being a Mecca for fashion lovers. 

Taking third place is Italy, earning more than 159 million Instagram posts on the platform. A very popular European destination, Italy is famed for its reputation as the foodie capital of the world. Tourists also flock to the country for its spectacular weather, vibrant culture, and rich history stretching back millennia. The country’s famous lakes, such as Lake Como and Lake Garda are also very popular on social media. 

Further Findings:

  • London is officially the world’s most popular city break destination, racking up 70.6 billion views on TikTok and more than 157 million Instagram posts.
  • Lisbon, Frankfurt, and Barcelona rank as the top three cities that are experiencing a surge in tourist interest, with Lisbon seeing a 500% increase in searches. 

Dubai ranks as the most popular city destination on TikTok with over 137.7 billion TikTok views for the UAE’S capital

You can find the research in full HERE

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Jay
Jay
9 months ago

Australia is one of the most when not the most beautiful country.Unique Nature, high Biodiversity, High Standard of Living.

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