AI-powered partnership: Intellisoftware & ARMA transforming hospitality revenue management
Intellisoftware join forces with the Australian Revenue Management Association (ARMA) in major strategic partnership
In a groundbreaking move set to redefine revenue management in the hospitality sector, Intellisoftware Pty Ltd, a leading Australian start-up in the Artificial Intelligence (AI) space, has forged a strategic partnership with the Australian Revenue Management Association (ARMA).
ARMA, renowned as a peak industry body dedicated to enhancing revenue and yield management standards within the hospitality and tourism sectors, will collaborate with Intellisoftware to drive continuous growth in professional skills, knowledge, and innovation.
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A key aspect of the partnership is ARMA’s official endorsement of Intellisoftware’s recently launched RMS platform Hotel RevBoost – an AI-driven revenue management system (RMS) – designed to assist hotel and accommodation providers optimise room pricing, maximise revenue and profit opportunities and automate this traditionally time consuming and laborious process.
The platform featuring a customisable AI ‘Brain,’ leverages historical booking information, market demand/travel trends, occupancy rates and competitor data and overlays this with the power of AI to craft intelligent, predictive pricing strategies in ‘real-time’.
An integral part of the partnership will be ARMA’s appointment of Intellisoftware as its exclusive AI Education Partner. The company will become involved in the design of a new AI training course for ARMA members which has been proposed for ARMA’s 2024 curriculum to take advantage of the enormous groundswell of interest in AI and how it can benefit all types of businesses in the hospitality sector and beyond.
Intellisoftware will also gain a seat on ARMA’s Skills Council to provide input for ARMA’s nationally recognised and accredited VET qualification in revenue and yield management launching this year.
Other activities include Intellisoftware’s sponsorship of one of the key events in the ARMA calendar – the ‘Rise Up’ Melbourne 2024 APAC Revenue Management Summit’, to be held in Melbourne across 27/28 May where they will be a Platinum sponsor and the company’s participation in ARMA’s 2024 ‘Commercial Strategy Forum’ and webinar programs.
Sharing her insights on the exciting partnership stated, Melissa Kalan ARMA CEO said: “This collaboration marks a significant milestone for us. The synergy between ARMA’s deep knowledge of revenue and yield management and Intellisoftwares’ innovative approach to applying AI to some of the key issues and opportunities facing the sector today, underscores both our respective organisations’ commitment to continuous improvement, innovation, and excellence.
“As we see the application of AI becoming ubiquitous across many different industry sectors – it is important to note that the hotel and hospitality space is no exception. We believe that this collaboration underlines the immense momentum being created by the rapid adoption of this technology, as well as the potential for AI to make a positive business impact on our remit as a key representative body.”
Echoing Kalan’s enthusiasm, Intellisoftware Pty Ltd Sales and Marketing Manager Jason Smith said: “Having worked closely with ARMA and CEO Melissa Kalan in particular over the past few months to make this happen, we are confident that this partnership marks a new phase in our relationship.
“It gives ARMA the opportunity to continue to position itself as a dynamic organisation at the forefront of its industry and provides Intellisoftware with the added credibility it needs to push further into the Australian and global marketplace.”
Tickets for “RISE UP” MELBOURNE 2024 APAC REVENUE MANAGEMENT SUMMIT May 27 & 28 RACV CITY CLUB HERE
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