Amora Hotels and Resorts appoints Narej Farik as chief development officer
Mr Farik has more than three decades of global hospitality experience and joined Amora Hotels and Resorts in 2023
Amora Hotels and Resorts has appointed Narej Farik as chief development officer (CDO).
With more than three decades of experience in the global hospitality industry, Narej Farik will lead the company’s development strategy, supporting the continued expansion of the group’s footprint across Australia and Asia.
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A highly experienced hotelier, Mr Farik has held senior roles with some of the world’s leading five-star hotel groups, including Marriott International, Oberoi Hotels and Banyan Tree Hotels and Resorts.
His extensive background spans sales, marketing, brand expansion and development projects.
Related AccomNews article: Amora Riverwalk Melbourne unveils redevelopment as Amora Herencia
Mr Farik has also worked as a consultant on more than 20 hotels and resorts across Asia and Australia, advising on feasibility studies, economic projections and asset optimisation. His expertise includes operator selection, hotel technical services and end-to-end hospitality consultancy.
Previously a regional director, sales and marketing at Banyan Tree Hotels & Resorts, Mr Farik has a strong track record in hospitality-led brand development and strategic marketing, bringing a commercial lens to growth and positioning.
In 2023, Mr Farik joined Amora Hotels and Resorts as group director of business development and asset management, where he has played a key role in advancing the group’s development ambitions.
His experience in the property development sector has been instrumental in shaping the brand’s expansion strategy, including contributing to the acquisition of the iconic Adelaide Hilton and the redevelopment and rebranding of Amora Herencia Riverwalk in Melbourne.
Earp Siriphatrawan, Owner and Chief Executive Officer of Amora Hotels and Resorts, said: “Over the past few years, Narej has played a pivotal role in driving our strategy of expansion.
“This appointment is both a recognition of past achievements and a clear signal of our ambition for the future.”
“I am confident that with Narej leading development, Amora is well positioned to grow faster, deploy capital more strategically, and become a leading hotel group.”
Narej Farik said: “I am honoured to take on the role of Chief Development Officer at Amora Hotels and Resorts.
“The Group has a strong foundation and a clear vision for growth and our plans for expansion and brand establishment are gathering momentum.”
“I look forward to identifying new opportunities, and expanding our portfolio to further enhance Amora’s presence across key markets.”
Amora Group’s portfolio spans key destinations across Australia and Thailand, including flagship properties in Sydney, Melbourne, Brisbane and Adelaide, alongside resort locations in Phuket and Chiang Mai.
