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Australians expect hotel standard Airbnb

A recent survey found that the majority of Australian respondents expect Airbnb accommodations to be professionally cleaned, in order to create a more hotel-like experience for their guests.

A study by professional cleaning company, Uber Clean House surveyed 1500 Australian residents over the age of 18 and was conducted across Australia between May 20 and 25, 2016.

It concluded that Airbnb short-term accommodation hosts risk losing bookings if they receive low ratings on their cleanliness and guests expect a hotel-level of professional cleanliness.

Airbnb already urges hosts to create a more professional cleanliness experience and this study reinforces that strategy.

On Airbnb’s Australian site, the company recommends to its hosts: “If you can’t do the cleaning, you can always add a cleaning fee to your listing price and hire a professional cleaning service.”

It all begs the question, ‘why don’t guests just go to a professionally cleaned hotel’?

Mandy Clarke

Mandy Clarke has over two decades of experience writing about the accommodation and tourism industries and is an accomplished editor. She is the long-time former editor of AccomNews and the current editor of Resort News, two leading publications serving Australia and New Zealand's accommodation sector.

She previously spent almost 20 years as co-director of Multimedia Pty Ltd, helping shape the company into a trusted B2B content provider for the accommodation and education sectors in Australia and New Zealand. During this time, she oversaw high-quality print and digital content for key publications including AccomNews, Resort News, School News, and the property listing platform AccomProperties.

Her contributions to the industry have been recognised with the Female Leader Award at the Best of Tourism 2023 and the ARAMA Life Member Award in 2024.

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