Scoot names new GM
Scoot today announced the appointment of Dennis Basham to the role of general manager for Australia, effective immediately, following Darren Wright’s move back to Flight Centre.
In recognising Darren Wright’s contribution, Steve Greenway, head of commercial for Scoot, commented ” Darren has been part of the Scoot start-up team, during the most vital phases of its growth and has successfully bought three Australian ports (Sydney, Gold Coast and Perth) online, and he and his teams have created a very strong brand awareness and presence in the Australian aviation market.”
Dennis brings with him a wealth of airline industry talent, skills and contacts, that the 2 year old airline will utilise as its network grows with the arrival if its first Dreamliners later this year. His primary focus at Scoot will be to continue to bolster support and new initiatives in trade and distribution, and building on the brand recognition that the airline has built in two short years.
“It is great to be back in a group of aviation specialists, that has worked together previously, and to be amongst a successful, friendly and innovative young team,” said Dennis. “I look forward to ensuring the colour yellow is instantly recognizable and associated with our young and fresh brand, Scoot.”
Dennis has spent the past fourteen and a half years building the Virgin Australia group’s products, commencing with Groups and Conferences in 2000, Travel Industry Account Manager in Sydney, National Wholesale Manager and finishing as National Product Manager for Virgin Australia Holidays. Prior to that he worked for Ansett.
