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Marketing
Big data is worthless: how to transform reviews from big data into something useful
Big data—in its current form, at least—is dead to me, I know this is a strong statement in a world…
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Industry
Japan’s vanishing vintage “Love” hotels
Japanese Love hotels are truly unique. The name originates from “Hotel Love” in Osaka, which was built in 1968, although…
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Industry
Why Airbnb is winning the war
Doug Kennedy, president of the Kennedy Training Network, is one of the most respected advisors on anything hospitality. Last month,…
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Industry
Five new year’s resolutions for body corporate
Given that 2016 is now upon us, it makes sense to indulge in the time-honoured tradition of New Year’s resolutions.…
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Industry
Use a lack of confidence in OTA sites to your advantage
Many customers have lost money to these sites, while others are calling hotels directly to ensure that they are indeed…
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News
Classic Holidays nominated for 2016 Perspective Magazine Awards
Australasian resort and club management company Classic Holidays, has been nominated in several categories for the 2016 Perspective Magazine Awards.…
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Marketing
Fall or fail: travel marketers need these 3 numbers to fall…or else!
Whether you’re a hotel marketer, a DMO or CVB, there are three numbers you want to fall. If these numbers…
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News
‘Desktop Holidays’ on the rise: guests beat the January Blues by browsing holidays online
Renowned British neuropsychologist Dr David Lewis has identified a rise in people browsing holiday sites in January as a means…
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Tourism
Record arrivals posted as Sunshine Coast approaches 50th anniversary
The Sunshine Coast capped a stellar year with the announcement of a 19% increase in passenger numbers at Sunshine Coast…
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News
Starwood describes 2015 as “year of record-breaking growth”
Starwood Hotels and Resorts released a statement ahead of its merger close with Marriott. The company said: “Our continued commitment…
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