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Industry
Influencer marketing: The big questions answered
Audience questions raised at a recent Texas Travel Ideafest talk by Frederic Gonzalo make for a fascinating Q&A about influencer…
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Industry
The hidden cost of working with influencers
There are many ways to define influencers, but sadly we tend to revert to the simplest variable accessible out there:…
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Industry
Why marketers are spending big on Facebook and Instagram ads
Did you know travellers now spend five times more time on Facebook than on any other travel-related apps, sites and…
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Industry
Google: Finally becoming an OTA?
Google is spreading its grip on the web - both on a global scale and across the vast majority of…
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Industry
Why influencer marketing works
Earlier in 2019, Edelman published its annual Trust Barometer along with its In Brands We Trust report, which both gather data about how…
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Management
Eight key elements for an effective hashtag
When it comes to storytelling, travel brands have a clear edge over organisations in other industries: we sell experiences, memories.
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Industry
How do you optimise your website for voice search?
In 2016, web marketing studies estimated that 20 percent of mobile users had already performed a voice search online. This…
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Industry
Four Instagram trends for travel marketing in 2019
While Facebook continues to struggle with one controversy after the other, Instagram represents without a doubt its silver lining.
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Management
Online reviews still important, but craze slowing down
Folks in the travel industry – accommodation and restaurants in particular – know how important online reviews have become ever…
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Industry
Ten ways to target travellers with Facebook ads
With an active user base of more than 1.55 billion people, Facebook has become a major player in the online…
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